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Audience Data And Measurement For Effective Monetisation Of Broadcast Content

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Day 1: Tuesday, 30 May 2023
Time Slots Topics & Focus
09:30 – 10:00 Registrations & Introductions
Rethinking Strategies To Successfully Track And Grow Audiences And Revenues In Fragmented Media Marketplace
11:00 – 12:00
  • Addressing the fragmentation of today’s media environment, its impact and challenges to the traditional broadcast media environment
  • Assessing the dynamics of the non-linear digital media consumption patterns in Africa?
  • What strategies are effective for tracking and measuring audiences across all levels of media fragmentation
Gaining Audience Data And Metrics For Multi-Platforms, Multi-Media Environments
13:00 – 14:00
  • Addressing why a multi-platform and multi-media data frame is now the basic element
  • Understanding the granularity of multi-media metrics for audience measurement data – how does it impact broadcasters
  • How to leverage data cross-platform data touchpoints from Linear, Digital set-top boxes, smart TVs, PCs, laptops, smartphones etc
Understanding Data-Driven Content Monetisation Opportunities in the Digital Broadcasting Ecosystem
15:00 – 16:00
  • Setting up trusted and reliable systems for insight into advertising effectiveness – resolving challenges present in African markets
  • Capturing, processing and evidencing “time-spent” audience data to attract and sustain sponsors’ and advertisers’ confidence
  • Big data applications for TV and Radio broadcasting
  • Data partnerships – its importance, and why and how it will develop



Themes And Topics To Be Covered

  • Audience data measurement as the basis for advertising pricing models
  • Audience volume vs engagement – understanding who was listening/watching, for how long, and how often
  • Data analytics for digital TV, streaming and content-on-demand
  • Interactive digital advertising – what are the opportunities?
  • Effective tracking and measuring audiences across all levels of media fragmentation
  • Strategies to grow audiences and revenues through effective audience measurement


Outcomes And Takeaways

  • Understand new trends from policy, regulatory, technical and operational perspectives
  • Be equipped with knowledge and understanding of challenges and opportunities and how to best address them
  • Have the ability to evaluate key concepts of data measurement for digital broadcasting and media services
  • Be in the position to be able to fix actual and potential issues that will arise with broadcast data collection and measurement
  • Enjoy unparalleled networking with colleagues and access to knowledge and resources before, during and after the event

Format And Features

  • Be delivered by world-class instructors with immense depth of knowledge and hands-on, practical experience
  • Be presented in an interactive classroom-style environment
  • Be offered with a wide range of content presentation formats, including slides, videos, infographics etc
  • Provide immense opportunities for interacting with learning facilitators and peers
  • Feature continued post-workshop interaction via our bespoke participant networks hub


Upon completion of this Executive Masterclass, participants will be awarded a

Certificate of Attendance for:

Audience Data And Measurement For Monetisation Of Broadcast Content